Start using WhatsApp marketing to reduce the abandoned carts in e-commerce business

In today’s digital world, young youth have significantly chosen the online platform for everything in life. Due to that, all the sectors are growing but one of the sectors experiencing the highest growth is the e-commerce sector. This sector helps to save time and change the user experience of buying shopping needs online. Due to that, the e-commerce sector also faces many challenges. One of the challenges they face is the abandonment of carts left by customers. 

What are Abandoned Carts?

When the online shopper selects products for buying purposes and adds an item to the virtual bucket to complete the purchase, but leaves the website or app without completing the purchase. Such virtual shopping buckets are said to be Abandoned Carts. This often happens just before the payment step. This is very common but a huge concern for all the e-commerce businesses. There is no particular reason for abandoned carts, it could be a person’s psychology or change of mind due to any one of the following reasons.

Change of Mind of Shopper

Sometimes shoppers just visit the e-commerce website without any real intention to buy anything. Customers add the items to the carts and then leave without completing the purchase. 

Unexpected Cost

E-commerce platforms provide many easy-to-do payments through EMI, buy pay later, Flipkart crest cards, amazon easy pay credit cards and many more. During the checkout process, many additional charges get added like GST, shipping charges, open box delivery charges, cash on delivery charges, etc. which can deter them from completing the purchase. High overall costs compared to their initial expectations can also lead to cart abandonment.

Complexity in Checkout

A lengthy process for getting details or requiring too many steps for asking irrelevant information can frustrate the shopper. This can result in an abandoned cart. A checkout process must be simple to reach the payment gateway. 

Switch to Competitor

Customers are just like icy paths, they can switch to competitors at any time. Shoppers always check for the best price and different preferences for the same product on different e-commerce websites. If they find a single clue to find a better deal or attractive offer, they can switch to a competitor without any doubt and abandon their current cart. 

The e-commerce retailers track their abandoned carts as it leads to potential sales loss and implement various strategies to recover. This can be WhatsApp marketing, email marketing, or launching best-price deals to customers to complete their purchases. 

Research shows that the average rate of abandonment is more than 68.81% almost more than 74.52% (reference by geckoboard). in some industries. This indicates that in every 100 customers, more than 70 to 75% left their purchase in mid or only added their product to the cart but didn’t purchase. It’s no matter how many good offers you provide or good products you offer. The customer showed interest in purchasing but didn’t purchase the product.

How it’s facing Abandon cart issue

Identifying the root causes of cart abandonment is crucial for addressing the issue effectively. There are Some common triggers include high shipping costs, complex checkout processes, lack of trust in payment security, and lengthy delivery times.

Finding the exact reason behind the cart abandoned is hard to find. Sometimes there is a reason from the customer end or sometimes it’s the e-commerce side. Common reasons are high shipping costs, complex checkout processes, lack of trust in payment security, and High Delivery time.

To recover customers from abandoned carts many businesses set up automated email reminders but it only helps to get 7-9 percent of customers.

How we can overcome it through WhatsApp message template.

Let’s see how it’s possible 

Send simple personalized WhatsApp reminders for abandoned carts.

Sometimes abandoned carts are not only required to just go out and bring back the customer. Sometimes customers are busy with other work and they just forget to complete the purchase and leave the product in the cart. So they just need a simple reminder to get them back and complete the purchase.

The first step for an e-commerce company to recover abandoned carts is to send a simple reminder to the customer with items left behind in their shopping carts.

The company just needs to quick react here.

The best time to send these types of reminders is ideally within the 1-2 hours after the cart is abandoned. This WhatsApp abandoned cart recovery notification aims to remind the customer that they left behind and allow them to complete their purchase.

This short reminder helps to customer to buy the left cart product. Here is an example of a WhatsApp message template for an abandoned cart Shopify.

Hi folks,

You just left behind an item in your shopping cart.

Don’t miss the chance to get it.

If you face any issues then feel free to reach out to us with any queries.

Your business name.

Follow up and offer shopping assistance

Many customers may avoid your first reminder message, and then there is the next step to remind or follow up after 24 hours. You also send the offer to your customer for assistance in shopping. This message must be sent within 24 hours of sending the first message to remind the customer.

Many times, if a customer leaves their cart, abandoned it means they hesitate to buy the product due to reasons of doubts or confusion. Or maybe sometimes they need another version, size, or variant of the same product.

In that situation you can send a WhatsApp cart message, that you help the customer with questions or queries they might have with the product or provide assistance them to in finding the right product that completes their needs. Here is an example WhatsApp cart recovery notification : 

Hi folks,

You just left something in your shopping cart.

If you face any challenge our team is here to assist you.

Share reviews and rating

Customers always trust on reviews and opinions of other customers like them. This proof of products is an excellent tool in various aspects of marketing. 

If a user didn’t respond to any previous messages then it’s time to share social reviews of the product. It’s a good way to influence customers to purchase abandoned cart products.

E-commerce companies can send customer reviews, testimonials, real images taken by customers, and ratings. It’s a good way to highlight the quality of your products and the satisfaction of different customers.

Past customer opinions help you to flex about your product and how good is.

Here is a good example of how you can use that review and rating for your abandon cart notification.

Hey folks,

[IMG]

Look at reviews of what other customers say about your product in your cart.

Don’t miss out on it.

Get back now and get it now.

Offer a discount on the cart.

When all the above fails to get back to the buyer, it is time to offer some juicy discounts in WhatsApp abandon cart message.

Giving discounts on cart products is the best way to motivate consumers to make purchases online. It’s a way to give a bonus or incentive to the counselors to finish their abandoned cart purchases. It helps you to build last lasting relationship with them.

Here is the best example of a WhatsApp abandon cart message:

Hey folks

Your cart missing, you just left behind something in your shopping cart.

Get back now for a 20% discount on checkout.

Create FOMO – Fear of missing out

As per reports or statistics, more than 50% of people just purchase because of FOMO, primarily under 1 day.

The fear of missing deals helps a lot to recover abandoned carts. The company just needs to send the correct WhatsApp abandon cart message 

You can just create a FOMO that how much people love that product and how fast is selling.

Here is an example of this WhatsApp cart recovery notification:

Hi folks,

It’s a reminder that your cart item is selling out very quickly.

Complete the purchase before it’s getting Out of Stock.

Offer a time-bound discount.

To complete the customer journey the company can offer a large discount for a limited time boundation. This tactic builds urgency and FOMO buying the product.

It’s a great technique to get back your buyers to their shopping cart.

Here is an example of using WhatsApp cart recovery:

Hey folks,

You left your cart. Get 35% off if you complete the purchase within 24 today.

Get it now before it ends!

Ask for customer feedback.

If nothing works, Then it’s time to get back to the whiteboard.

Now It’s time to set up an automated generated WhatsApp message that is targeting for customer feedback not for sale or purchase.

This idea is to identify loopholes and why you have been experiencing a high abandoned cart rate. It’s a way to improve and find the exact reason behind not purchasing the product

Hey folks!

We see that you can’t purchase your cart product yet.

If you’re unhappy or do not like any more then please share feedback with us.

We make it better for you.

Conclusion

There is no doubt that recovering abandoned carts is challenging but WhatsApp is better than other channels for e-commerce and online stores to recover abandoned cart customers.

With WhatsApp marketing and chatbot support it help ecommerce and online stores to connect with the customer on their preferred channel. Its automation helps to reduce the workload and easy to integrate WhatsApp automation for abandoned cart messages.

Check to integrate WhatsApp into your e-commerce platform.

Authkey CPaaS platform that offers integration with the WhatsApp Business API. It provides you the WhatsApp API solutions for businesses to connect with company software for various purposes such as customer support, marketing, and notifications. If you’re interested in using WhatsApp Business Solutions, you may explore services like Authkey WhatsApp Services and support for businesses to use effectively.

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