Top WhatsApp Business API Providers
WhatsApp API is trending for sharing business messaging. It has been adopted by almost all enterprises from startups to huge companies. WhatsApp marketing is used by businesses to engage customers by getting in touch with them and sharing promo messages and excellent offerings. Companies use the WhatsApp Business API to form automation to accomplish the task effectively.
WhatsApp allows multiple functionalities such as sending mass messaging campaigns (broadcast) and event triggering(automation) formed through company software. It can be used through Application download, it could offer limited services or select best best-suited Business Service Provider that offers excellent service. Its capabilities are full-fledged to business as it offers software integrations, no messaging caps, multiple agents and worldwide reach. Almost 175 million users on WhatsApp showed their interest in conversations in contact companies.
Businesses are looking for these capabilities to their business, all you need to have a WhatsApp API and set up an account to perform real-time communication and campaigns. However, these services can be hard to achieve as evelopers or person familiar with the code can handle it with ease.
This is the reason you must use a WhatsApp API service provider that will take care of all typical back scenarios. It makes you out of behind-the-scenes constituents as a mashup with the developer’s code and lets you just focus on sending and receiving messages with your audience.
Let’s go through the Business Service Provider and WhatsApp API. How a BSP should be chosen to adopt WhatsApp business API and what should be the important elements you must consider? So let’s proceed further to dive in.
by Authkey
Business Service provider
BSPs are third-party vendors or you can say WhatsApp official partners. These connect a business to META WhatsApp services via a ready-to-serve interface. These partners are specially designed in their product interface by offering an easy-to-use dashboard, customized features, API codes & parameters, sending-receiving reports and customer-end support for a smooth process of engagement.
BSP relieves the end business from building its own interface for sending messages. WhatsApp API by META does not allow plug-and-play. It needs a software system to make it user-friendly and add custom features.
WhatsApp Business API
META has launched a WhatsApp Business API to send and receive messaging on any scale of your business. It offers direct connectivity with the official WhatsApp channel. It’s a direct connecting program that does not come along with a user interface.
Without a user interface, it’s typical to handle the communication flow. So it is necessary to build a UI or embrace a BSP platform like Authkey.
Choose between WhatsApp API and BSP.
As we have explained a brief version of BSP and WhatsApp API in the above section. You might have an overview of them. What if you need to choose between a WhatsApp API and BSP?
The major difference is that you can start with a custom version of WhatsApp API i.e. WhatsApp Cloud API. This offers easily molded features and integrates it with the help of a personal tech-savvy team that needs to develop a WhatsApp CRM. However, it’s a long and technical process that requires developers to build. If you don’t want to do this much, go for BSP. You might go for an excellent BSP. Choose A known BSP that fulfills business needs at scale.
When choosing a WhatsApp Business API provider, consider the following key factors:
You must open your business mind before you choose a BSP because it is all about business needs. There are several points to consider to make sure you go for the right reliable service provider. Some of the best in the market WhatsApp business API service providers are mentioned below.
Official WhatsApp partner
Make sure that your BSP must be a reliable and official partner with META. Many WhatsApp providers send messages just by makeshift and these are not official for any sake.
Choosing an unauthorized provider may lead you to use unreliable service that breaches the terms of WhatsApp policy resulting in getting banned by META officials.
Your WhatsApp message campaigns may cut in delivery. This means a few percent of messages may not be delivered to potential customers.
Integration APIs and guide
The chosen BSP must provide a quick API integration process with guidance documentation and resources. It helps end-user developers have a smooth process to start a WhatsApp service. It should not be complex to integrate with a business CRM that takes days.
For example, Authkey is a multichannel API platform that performs WhatsApp integration in a time of minutes. It provides complete WhatsApp API documentation with a guide that saves developers precious time. Once you get in touch with the team for WhatsApp API, an expert is allocated to assist at every stage of the integration procedure.
Scalable
What is the actual meaning of the scalability of WhatsApp BSP?
Any business starts from the ground as a startup and then grows day by day. Its requirements also rise over time as it is associated with new possibilities.
Whether you are new to the business today or an established company, the chosen WhatsApp API provider must be able to carry out the messaging volume without any performance disturbance. The BSP must have a strong and reliable technical infrastructure to sustain the messaging service at any peak.
Security
Before you start any service it’s always important to check for the security and compliance policies. Ensure that BSP is following all the WhatsApp global guidance and policies. It is always mandatory to adhere to the regulations by WhatsApp, otherwise, there can be a loss of service by the primary end of META; it can dismiss the WhatsApp business account. Once it happens, no service provider can restart it again for the same business.
The verification process must consider industry security standards and data safety by WhatsApp business service providers. While you send the campaigns over WhatsApp through the BSP UI must follow security and compliance.
Top WhatsApp Business API providers for your company
There are many WhatsApp Business providers in the market that offer a mindblowing service. Choosing the best WhatsApp business service provider among them is a bit difficult because they all are experts at sending WhatsApp messages. I have mentioned some best WhatsApp API providers below. Let’s explore each and choose the one that suits best your business.
Authkey – Official WhatsApp Partner
Authkey is a product by Datagen Internet Service Pvt ltd. It’s an omnichannel API platform that serves communications tools using one API concept. Only a single API integration will provide all the service facilities. It is a known name for its expertise in SMS messaging, voice broadcasting, email and OTP services. Authkey is an official partner of META, and WhatsApp API is one of its notable offerings. Likely to others, it provides personalized message templates, WhatsApp marketing campaigns, automation and chatbots.
Authkey best fit for startups to large-scale enterprise companies and 5000+ customers showed trust in it. It has free startup plans to engage customers at budget-friendly pricing plans. Get you WhatsApp Green tick easily.
Twilio
Twilio is a big name in the messaging industry offering you all communication tools to engage customers worldwide. It has been offering WhatsApp integration to communication flow. A complete package to start the WhatsApp service using the API integration. You can send and receive messages, automated response messaging, chatbots, etc. Twilio’s dashboard is highly decorated with conversational services for sales and marketing engagements.
Twilio WhatsApp messaging is full of features to send personalized messages, default templates, two-way message, and it supports customized automation with multimedia sharing.
If you compare the other WhatsApp providers with Twilio, its pricing is on the higher side. But its service is worth every penny you spend. As best things come with a high price. If you are a startup business, to begin with the WhatsApp API; I will recommend you Authkey’s WhatsApp business API to start with. Twilio is a robust and reliable communication solution for medium and large-scale enterprises.
Interakt
Interakt is a product by Jio Haptik that has been the official partner of META since the initial days of WhatsApp launch. It offers WhatsApp business services and best fit for all sizes of enterprises. Interakt does not offer another bundle of services like SMS, voice, or email; it’s a full-fledged package for WhatsApp only.
Interakt is renowned for its WhatsApp Business capabilities that allow WhatsApp marketing campaigns, communication automation, customized chatbot, etc.
WATI
Wati is a robust WhatsApp API provider that is known for its service to large-scale businesses. It offers the WhatsApp service only that includes marketing, automation and integration for business sustenance.
Wati provides all WhatsApp features for business operations. It offers an intuitive user interface loaded with required tools, integrating CRMs with WhatsApp API and allowing broadcast to grow sales figures.
AiSensy
AiSensy is a big name in the WhatsApp business API. It’s a trustworthy META official BSP that has captured more than 30% of the customer base in the case of WhatsApp business. It offers all the features, integrations APIs, automation, Live Chat on multiple devices, Chatbot, customer support system, helping documents, video guides, etc.
Infobip
Infobip is an omnichannel communication platform and messaging leader. It is a reputable messaging platform mainly for the SMS API. But it has been transformed with WhatsApp services as an official META partner. It has simplified brand engagements and reach worldwide with its excellent services. It offers the same service as message broadcast, default templates, automation and integrations.
Gupshup
Gupshup is a conversational engagement platform that offers a wide range of tools to bring messaging a new approach and business sales growth. The Gupshup conversational tools are Campaign Manager, Bot Studio, Agent Assist, Integrations, Enterprise Security, Conversational AI, Omnichannel and more.
Gupshup is a complete package of services, you can choose without any doubt for WhatsApp business API.
Yellow.ai
Yellow.ai is a conversational automation cloud platform that transforms businesses to build AI bots. It offers a wide range of services as WhatsApp chatbots in 5 minutes, voice and instant messaging.
Yellow.ai provides a WhatsApp automation system and it can build the chatbots as your needs.
Sinch
Sinch is a cloud communication platform that can send and receive messages from any corner of the world. It is one platform for all messaging needs. It’s a trusted global platform for instant text messaging. Twilio and Sinch are similar considering the quality of service they provide.
Sinch is a premium WhatsApp business messaging provider. It offers a quality service to engage customers and grow business. It has a bit higher pricing as compared to small vendors.
360dialog
360dialog is a robust platform that prioritizes the WhatsApp Business API to send messaging and automation. You can benefit from fast support through onboarding, integrations, automation and shared inbox.
- Premium support with real-time responses
- Ads and Audience Management
- Team inbox license for premium users
- HubSpot & Zapier integration
Send you WhatsApp messages with the Right Service Provider
Start your WhatsApp journey by choosing the right WhatsApp BSP. we have discussed the 10 best WhatsApp API providers in this blog. These WhatsApp providers will take care of the setup of your business account(WABA) till you send your first message.
However, I would also like to share with you that if I had to start with WhatsApp, I would have gone for Authkey. As it offers all the premium services to startups and covers large enterprises. This makes a difference in the features and support. It would have detailed features that a small business can use and the scalability for large businesses to send millions of messages.
Startup and Pricing
It offers you free to start with a Startup plan and the payment structure is a pay-as-you-go wallet. Once you do a credit to your account, you can send the messages whenever you want. And customer account carries lifelong validity.
The pricing plans are kept simple so that any business can start without any mind-tap. The balance will only be deducted based on WhatsApp’s per-conversation charge. Explore pricing to start WhatsApp marketing and automation.
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